Tru-Colour (2)

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What began as an opportunity for an adoptive father to validate and celebrate. His son's identity for who he was turned into Tru-Colour® Products, LLC. The brand standard for accepting Diversity In Healing®. Tru-Colour, founded in 2014. Believes in the individual's beauty and aims to deliver skin-tone shade bandages and kinesiology tape to everyone. Tru-Colour was introduced at Target stores nationwide in 2018 and has since worked to make its brand accessible to all businesses and customers, most notably extending globally to be available in Europe, Australia, and other parts of the world. Our diverse ownership team remains committed to celebrating uniqueness by tailoring products to individual requirements and encouraging individuals not just to heal better, but also to feel better by validating and celebrating the person rather than the product. Show Less