Sproud (1)

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Drink

Sproud was founded in 2018 by a group of entrepreneurs located in Malmö, Sweden's southernmost city and the birthplace of numerous food, health, and lifestyle trends. After decades of working in creative, ecologically responsible food and beverage sectors, founders discovered a mutual enthusiasm for the split pea. Sproud has been available at Swedish and Nordic grocery stores, cafés, and restaurants since 2018.

Sproud is available in the United States, the United Kingdom, and 26 other countries across the world. Headquarters are in Malmö, but also have offices in London and Los Angeles. Sproud wants to be a part of and impact change right now. Tomorrow is not the day. Sproud is driven by strong beliefs and strives to achieve a clear goal: to help more people discover The Alt Side.

Sproud's investors include VGC Partners, a London based investment firm specializing in innovative growth companies, Dream Beverage Group, a Malmö-based family owned investment firm in which Sproud's co-founder Nicklas Jungberg is the majority owner, and Findeln Holding, a Malmö based family-owned investment firm in which Sproud's co-founder Nicklas Jungberg is the majority owner.