Purish (2)

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Most of the time, I just have to hurry through my morning tasks. There isn't much time left over for serum, day cream, eye cream, and other care steps before makeup. So, it seems obvious that I want the concealer to already hydrate the area around my eyes, and I also want the foundation, which I wear on my face for about 14 hours a day, to have good ingredients that are good for my skin. Now for the key word: ingredients! Customers are learning more and more about what's in their favourite products. How they work, how they're made, and so on. Products that don't use silicone or parabens and don't test on animals are now more of a necessity than a nice-to-have. We want everything in one place. Most of all, we want hybrid products that combine skincare and makeup. Hyaluronic acid and other ingredients that help keep the skin moist are becoming more and more popular.

Purish Products

People are becoming more interested in healthy beauty. Taking charge of our physical and mental health starts with living a healthy life. But it doesn't have to stop there. Eating well and exercising are always important. Also skinification gives us new ways to look the way we want to look in a healthy way. Hybrid products will become more and more important for beauty brands to offer in the future. No longer will the fact that a setting spray fixes the makeup be enough for your customers. It must hydrate the skin and make it look good while also taking care of it. Show Less