Joyfolie (3)

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Joyfolie began, as many businesses do, with the most basic of goals. In fact, it did not begin as a business at all. I was an adjunct English professor at the time, and to pass the time on a road trip. I knitted a pair of booties for my then-infant daughter. It was so much fun that I produced more and, at the suggestion of a friend, sold them on Etsy. Those first few pairs were fashioned using fabric remnants. Lace scraps, and recovered trim from around the house. I'm very humbled by those first pairs of shoes, because I didn't know how to sew or have the tiniest business knowledge. Regardless, my first wholesale order came from a celebrity, and I received queries from distributorships within a few weeks. With a preference for the creative over the systematic, my interest in manufacturing began almost immediately, spurred by substantial order requests in just a few weeks. And the shoes evolved to meet her demands, transitioning from booties to soft-soled shoes, and then to firm-soled shoes when we launched our first line in the summer of 2011--two long years and many sleepless nights later. Show Less